Squarespace Pricing Explained (2025 Guide)
Squarespace consistently ranks among the top website builders for businesses of all sizes. With its award-winning platform, stunning templates, and powerful tools, it has become the go-to solution for millions of entrepreneurs and creatives worldwide. However, understanding Squarespace's pricing structure is essential to ensure you're getting the best value for your specific needs.
In this comprehensive guide, we'll break down everything you need to know about Squarespace pricing in 2025, including recent changes, hidden costs, and strategies to maximize your investment.
Current Squarespace Pricing Plans (2025)
Squarespace offers four main pricing tiers, with significant savings available when choosing annual billing over monthly payments:
Plan NameMonthly PriceAnnual Price (per month)Annual Savings
Important Note: All annual plans include a free custom domain for the first year (a $20-70 value).
Recent Price Changes Explained
Squarespace implemented significant price increases in 2025, with some plans seeing up to 42% higher costs compared to 2024. Here's what changed:
Plan Renaming: Personal → Basic, Business → Core, Commerce Basic → Plus, Commerce Advanced → Advanced
Price Increases: The Plus plan (formerly Commerce Basic) increased from $28 to $39 per month on annual billing, while the Advanced plan jumped from $52 to $99 per month annually
Feature Restructuring: Some previously included features were moved to add-ons, creating a more modular pricing approach
These changes reflect Squarespace's shift toward a more specialized platform that allows users to pay only for the specific features they need.
Squarespace Plan Comparison: Features & Limitations
| Plan | Monthly Price (when billed annually) |
Best For | Key Features | Limitations |
|---|---|---|---|---|
| Basic | $16 | Personal websites, portfolios, and simple blogs |
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| Core | $23 | Small businesses and content creators |
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| Plus | $39 | Growing online stores & membership sites |
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| Advanced | $99 | High-volume e-commerce businesses |
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Digital Products on Squarespace: Understanding the Differences
Squarespace categorizes digital products into two main groups, each with different fee structures and requirements:
Basic Digital Products
Digital downloads (PDFs, e-books, audio files)
Services without booking requirements
Gift cards
Membership Digital Products
Online courses
Membership sites
Video-on-demand content
Restricted blog access
Important: Transaction fees vary based on product type and your plan. While Basic digital products have no transaction fee on Plus and Advanced plans, Membership products incur a 1% fee on Plus and 0% on Advanced plans.
Custom Code Capabilities by Plan
Understanding the custom code limitations by plan is crucial for businesses needing specific customizations:
Basic Plan Allows:
Custom CSS site-wide and per page
Basic HTML via Code blocks
Markdown code
Standard embeds (YouTube, Instagram, etc.)
Basic Plan Restricts:
JavaScript (site-wide and per page)
Custom HTML headers/footers
Custom iframes
Third-party tracking scripts
Core Plan and Above Allow:
All custom code types
JavaScript customization
Header/footer code injection
Facebook Pixel, Google Tag Manager
Custom iframes and embeds
Squarespace Additional Integrations & Add-ons
Squarespace comes with other third-party integrations and add-ons that you can purchase and integrate directly from the site or off the sites.
1.Squarespace Plugins
These are code snippets offered by third-party to enhance your website's interface, function, and creativity in different ways. These plugins are not designed by Squarespace, but by external developers and designers. Therefore, one must be careful when using these snippets. However, they add a 'glow' to your website and break open the customization limitation you may have on Squarespace.
Check out these 41+ Squarespace Plugins for your Website.2. Squarespace ExtensionsCurrently, there are 30+ extensions on Squarespace offered by third-party to make your website run smoother. They charge a monthly fee in exchange for their services. However, the number is quite limited compared to other website builders such as Spotify. Nevertheless, the extensions are great at what they do. Some extensions cover graphics, inventory, drop-shipping, returns, language translation, etc.
Some of these extensions are;
Printify
Weglot
ShipStation
eBay
Freshbook, etc
3. Free custom domain
You get a free custom domain on Squarespace when you sign up for any of their annual plans, which is super helpful if you don't have a budget for a domain. However, you will be charged $20 – 70 in the coming years. Alternatively, you can purchase a .com domain name from Squarespace.
4. Email Marketing
Squarespace is a robust website builder that comes with a sophisticated email marketing tool as well. You can host your mailing list and send email newsletters to your list without hassle. It comes with all the necessary functions to create a branded email. You also get the chance to grow, manage and engage your email list like a pro.
Another thoughtful feature is that you can brand your email newsletters with the same brand colors, tones, and fonts for a more uniform look.
Pricing: There are different pricing for the email marketing feature on Squarespace. You have the
Starter: $7 per month for the monthly payment and $5 for the annual payment. You get to send 3 newsletters per month to up to 500 recipients
Core: $14 per month for monthly payments and $10 for annual payments. 5 newsletters per month to 5000 recipients
Pro: $34 per month for monthly payment and $24 for annual payment. 20 newsletters to 50000 recipients
Max: $68 per month for monthly payment and $48 for annual payment. Unlimited newsletter to 250 000 recipients
5. Squarespace Members Area
This allows you to sell memberships to access private online courses or videos for a fee. This is particularly useful for content creators such as course creators and coaching experts, yoga instructors, etc. You can also create a paid email newsletter for your members.
One thing to note is that the pricing depends on the number of video hours, and transaction fees are also included.
Pricing:
Starter: $10 per month for monthly and $9 for annual payments. 1 member area, 7% transaction fees. 5 hours of video
Core: $20 per month for monthly payments and $18 for annual payments. 3 members area, 4% transaction fees, 20 hours of video
Pro: $40 per month for monthly and $35 for annual payments. 10 members area, 1% transaction fees, 50 hours of video
6. Squarespace Scheduling
Squarespace Scheduling allows you to indicate your available hours and allow clients to view your availability and schedule their appointment based on your free time. The clients can make payments or reschedule if necessary. Squarespace Scheduling also automates appointment reminders, payments, invoices, etc.
This feature comes with a paid plan which is listed below
Emerging: $15/month for monthly payment, $14 annually. Access to one calendar
Growing: $25/month for monthly payment, $23/month annually. Access to up to six calendars, SMS/Text Reminders, gift certificates, memberships, or subscriptions
Powerhouse: $50/month (monthly payment), $45/month (annual payment). Multiple time zones for staff, Custome API and CSS, HIPAA (BAA)
related article: How To Create A One Page Website With Squarespace7. Video Studio
Video Studio comes with every plan, and it is a mobile app (available only on ios) that allows you to create videos that match your website's brand, using various templates. These videos can be converted to multiple formats and used on different platforms.
However, the templates are limited depending on your subscribed plan. For instance, the Personal Plan has four templates. Nevertheless, it is a great app that makes video-making easy.
related article: 29+ Premium Squarespace Templates Shop For Any Businessrelated article: 31+ Best Coaching Website Templates.Personal, Business, or Commerce: Which Plan Is The Best For Me?
Now that we've explored how much Squarespace costs for various plans, you may wonder what plan is best.
If you are a small business owner comparing personal or business plans, the first thing to consider is the growth metrics and type of business. For instance, a service provider aiming to create products in the nearest future will be better off with a business plan, while a freelance content writer who wants to reach out to more audiences through their blog will prefer a personal plan.
However, if you run a full-time online store, then your dilemma should be choosing between the basic or advanced commerce plan.
If you are just starting as an online store and on a tight budget, going for the basic commerce plan will be a lifesaver. However, the advanced plan is the best option if your store is snowballing, and you are focused on improving your conversion rates and marketing strategies.
related article: 17+ Sales Page Templates: Skyrocket Your Sales Now!How To Save Money On Squarespace?
Everyone is looking for one way or the other to save money, even if they are going for the most expensive plan on Squarespace. Although Squarespace will give you real value for any investment, here are a few ways to save some bucks.
Go For An Annual Subscription: You get to save 25 - 30% of your money if you go for an annual subscription instead of a monthly one.
Purchase A Domain Elsewhere: Squarespace gives you a free domain if you opt in for the annual plan; however, the charge every other year is quite expensive compared to other domain platforms. Therefore, you should get your domain plan from a domain hosting platform.
Utilize Student Discounts: Students can save 50% on their first year of Squarespace with valid academic credentials.
How does Squarespace compare to other platforms like Shopify or Wix?
Squarespace vs. Shopify
| Feature | Squarespace (Advanced Plan) | Shopify (Basic Plan) |
|---|---|---|
| Monthly Cost | $99/month (annual billing) | $39/month |
| Transaction Fees | 0% (plus payment processor fees) | 2% (plus payment processor fees) unless using Shopify Payments |
| Product Limits | Unlimited | Unlimited |
| Design Flexibility | Superior template designs with visual editing | Good templates with more technical customization |
| Apps/Extensions | ~30 official extensions | 6,000+ apps in marketplace |
| Blogging | Built-in, robust blogging | Basic blogging requires third-party apps for advanced features |
| SEO Tools | Comprehensive built-in SEO | Requires SEO apps for advanced features (~$20/month) |
| Email Marketing | Available as add-on ($5–48/month) | Requires third-party service like Klaviyo ($45–150/month) |
| Abandoned Cart Recovery | Included in Advanced plan | Included in all plans |
| Point of Sale | Limited capabilities | Robust POS system with hardware options |
| Inventory Management | Basic | Advanced with barcode support, stock alerts |
| Multi-currency | Limited | Native multi-currency support |
| Real-world Example | A fashion boutique with 50 products & email marketing: $99 + $10 = $109/month | Same store using Shopify + Klaviyo: $39 + ~$45 = $84/month |
Squarespace vs. Wix
| Feature | Squarespace (Core Plan) | Wix (Business Plan) |
|---|---|---|
| Monthly Cost | $23/month (annual billing) | $27/month (annual billing) |
| Storage | Unlimited | 35GB |
| Templates | ~140 premium templates | 800+ templates (varying quality) |
| Mobile Optimization | All templates fully responsive | Requires manual mobile editing |
| Design Consistency | Structured editing maintains design integrity | Drag-and-drop freedom can create inconsistencies |
| E-commerce | Basic features with 3% transaction fee | Basic features with 0% transaction fee |
| Blogging | Professional blogging platform | Basic blogging capabilities |
| SEO Tools | Comprehensive built-in | Good built-in with some limitations |
| Video Backgrounds | Seamless integration | Can be resource-intensive |
| App Market | Limited but curated | Extensive but variable quality |
| Learning Curve | Moderate | Easy to start, complex for advanced features |
| Real-world Example | A photographer would benefit from Squarespace’s image-first templates and built-in scheduling. | Wix may offer more templates but needs extra time for mobile fixes and consistent design. |
The Bottom Line
Choose Squarespace if:
Design quality and consistency are top priorities
You want an all-in-one solution with minimal technical maintenance
You need integrated blogging, portfolio, and basic e-commerce
You value time savings over extensive customization
Choose Shopify if:
E-commerce is your primary focus with complex inventory needs
You plan to scale beyond 1,000 products
You need advanced selling features like multi-currency or dropshipping
You're willing to integrate multiple systems for optimal functionality
Choose Wix if:
Budget is a primary concern
You want maximum creative freedom without coding
You need a simple website with basic functionality
You prefer a larger template selection despite quality variations
Choose WordPress if:
Complete customization and ownership are essential
You have technical skills or budget for development
You need highly specialized functionality
You're building a complex website that may outgrow platform limitations
related article: Squarespace Domain Review: Everything You Need To KnowCommon Squarespace FAQs
Does Squarespace Offer A Free Plan?
No, Squarespace doesn't offer a free plan, but they do provide a 14-day free trial on all plans with no credit card required.
Which Squarespace plan is best for e-commerce?
For serious online stores, the Plus plan is the minimum recommended option as it eliminates transaction fees on physical products and provides essential e-commerce features. The Advanced plan is ideal for stores with high volume or subscription products.
Can I upgrade or downgrade my plan later?
Yes, you can change your plan at any time. When upgrading, you'll pay the prorated difference. When downgrading, the new rate applies at your next renewal date.
related article: Squarespace Review: Is It Really Worth The Investment?related article: 12 Best Squarespace Alternatives To Build A WebsiteConclusion
Squarespace's 2025 pricing structure offers flexible options for businesses at every stage of growth. While recent price increases have made some plans more expensive, the platform continues to provide exceptional value through its all-in-one approach, eliminating the need for multiple separate subscriptions.
When choosing your Squarespace plan, consider not just your current needs but where your business will be in 1-2 years. Starting with the right plan can save you time and money as your online presence grows.
For most small businesses and creatives, the Core plan ($23/month annually) offers the best balance of features and affordability. However, if e-commerce is central to your business model, the investment in a Plus or Advanced plan will quickly pay for itself through eliminated transaction fees and enhanced selling capabilities.
